- NEW ARRIVALS
- HOODIES
- Long Sleeves
- T-SHIRTS
- KIDS

NEW COLLABORATION COLLECTION
MUSSELS & PEARLS
Our new collaboration just dropped. Bold, chargrilled oysters & mussels—rooted in tradition, passion, and connection.
SHOP BY COLLECTION
- Shorts
- HATS
- TOWELS



FREQUENTLY ASKED QUESTIONS
Is this the real HIC?
Yes! We are the official, manufacturing brand owner of HIC (Hawaiian Island Creations) that sells all of our clothing to the HIC and retail stores.