JULY 4TH SUMMER SALE
Spend more, save more:
$65+ → 10% off
$100+ → 15% off
$175+ → 20% off
Promo automatically applied at checkout. Offer expires, 7/6 at 11:59PM PST.
- NEW ARRIVALS
- HOODIES
- Long Sleeves
- T-SHIRTS
- KIDS
NEW COLLABORATION COLLECTION
MUSSELS & PEARLS
Our new collaboration just dropped. Bold, chargrilled oysters & mussels—rooted in tradition, passion, and connection.
SHOP BY COLLECTION
- Shorts
- HATS
- TOWELS
HIC UKULELES
Shop ukuleles for the perfect gift!
NEW ARRIVALS
WOMEN'S COLLECTION
Crop Tees, Flannels, Boyfriend & More
NEW ARRIVALS
KEIKI STYLEZ
KIDS GRAPHIC TEES
FREQUENTLY ASKED QUESTIONS
Is this the real HIC?
Yes! We are the official, manufacturing brand owner of HIC (Hawaiian Island Creations) that sells all of our clothing to the HIC and retail stores.